In light of the continuing pandemic and uncertainty around when larger gatherings will be safe to organise once again, the PIPA Committee have decided to make our 2020 annual conference a virtual event.

To allow flexibility around work commitments, and to prevent webinar fatigue, the conference programme will be staggered across four days from Monday 28th September – Thursday 1st October.

PIPA Conference 2020

Date: Monday 28th September – Thursday 1st October
Venue: Online Virtual Conference

For our virtual conference we are offering a range of topical, informative and interactive sessions. A delegate pass for the event costs £400 + VAT and will permit the delegate access to:

  • the two plenary sessions
  • the PIPA AGM
  • three presentations (from a choice of 7)
  • one workshop (from a choice of 5)

Should delegates wish to attend further sessions, then they can book these at a cost of £40 + VAT per presentation and £75 + VAT per workshop.

Recordings of the presentations will be made available to those who have booked on them after the event. Recordings of the workshops will only be provided to those who attended on the day: these sessions are designed to be interactive and delegates will be required to attend the live event.

If you have already booked to attend conference, we will reach out to you to transfer your booking to the presentations of your choice, and to arrange any refund that may be necessary.


Attendance at conference provides a comprehensive and cost-effective learning and training opportunity for MI and PV professionals of all levels.

PIPA Conference 2020 Programme

Monday 28th September

Plenary sessions

10.00 – 10.45am Exercise, Nutrition and Diet During the Covid Lockdown: How to Maintain Optimum Health – Dr James Brown,
Director of Aston Research Centre for Healthy Ageing (ARCHA)
Covid-19  and the associated lockdown has introduced challenges to physical and mental health, especially to older adults, that we have not seen in 100 years. This presentation will cover these challenges, and will probe simple steps that can be taken to mitigate them.
11.00 – 11.45am Initiatives to Improve Patient Safety: Guidance and Patient Information – Belen Granell Villen, ABPI
In her presentation, Belen will start her discussion by talking about the ABPI principles for appropriate prescribing of medicines. In relation to this, she will also talk about the Code of Practice 2021 Consultation, as the new Code has a different look to the current 2019 version. There will also be a mention of the Brighton & Sussex medical school project, which includes pharmacovigilance for medical students to help them be better prescribers: the pilot is in the process of expanding. Belen will be presenting the ABPI PV Guidance Updates in light of digital technology advances. And then she will move on to discuss initiatives undertaken in 2020 to improve patient safety through collaborations such as multi-morbidities, the Cumberlege Report and risk-based approaches to Solicited Reports.
12.00 – 12.30pm PIPA AGM


2 – 4 pm          ABPI & PAGB Code & Compliance Workshop – Laura Kelly, PAGB & Dan Sherry, RedefineCompliance

Tuesday 29th September

10.00 – 11.00am MI: Collaboration Across Departments – Charlotte Mason, Sanofi
In her session, Charlotte will provide an insight into how MI teams work with key stakeholders in other departments such as drug safety, regulatory, marketing and market access. She will also explore the use of digital collaboration tools and discuss effective collaboration when working remotely.
1.00 – 1.45pm Web RADR Update – Phil Tregunno, MHRA
2.00 – 4.00pm WORKSHOP: MI in the Digital Era – Daniel Gewecke Daugaard & Holti Kellezi, Dawn Health;  Sai Priyanka Vungarala, Novo Nordisk; Shailini Blackwell & Richard Marcil, conversationHEALTH
In this workshop, we have invited a panel of speakers to look at different aspects of digital medical information.
To start the session, Charlotte Mason from Sanofi will discuss the unmet need for our HCPs and patients in terms of accessing information on-demand. She will discuss how this can be addressed whilst maintaining compliance with industry regulations.
Novo Nordisk will present their automated Medical Information chatbot- NAOMI, and share their experience of implementing/launching the chatbot during a pandemic.
In their presentation, ConversationHEALTH & IQVIA will present on:

  • The future is now: redefining the Medical Information Service
    • The hybrid model for HCP engagement and self-service – optimising human and digital touchpoints
  • Transformational impact of conversational AI for MI
    •  Leveraging push and pull communications synergistically for the call centre and field based MSLs
    • Compliant engagement that meets HCP needs
  • Broader MI transformation with digital services 
    • How data will continue to inform and transform MI functions, leveraging intent level HCP (and patient) data to drive efficiencies, engagement and customer satisfaction

Wednesday 30th September

10.00 – 10.45am Remote PV & MI Auditing – Sanjay Motivaras, Audit PV
11.00 – 11.45am Regulatory Intelligence – Nimisha Kotecha, IntuVigilance Ltd
1.00 – 3.00pm WORKSHOP: Owning and Driving Your Development within Medical Information  – Harpreet Sandhu, Grunenthal
Pharma Companies are developing data and scientific insights. But information channels are changing, and many companies have difficulties communicating science effectively with the growing array of stakeholders. Many companies are increasing focus on medical affairs to overcome that deficit. Equipped with deep product knowledge, disease understanding, regulatory and compliance expertise, Medical information professionals can add value as a part of the medical affairs function and as an individual, you have the opportunities to develop yourself within the Medical Information department, or grow yourself into medical affairs roles.The aim of this session will be to discuss and provide tips and tools to help you to drive your own development.
3.30 – 5.30pm MANAGERS’ WORKSHOP: Leading Change in Challenging Times: Learn from a Military Intelligence Operator & Change Specialist – Analah Fawcett, The Chaucer Group & Emma Dutton, Applied Influence Group
In this workshop, Emma Dutton MBE – former officer, leading specialist intelligence operations to influence the Taliban – joins forces with digital transformation change specialist Analah Fawcett, to show you how to manage change in rapidly changing times; giving you the skills to influence your remote workforce and drive a desire for transformation.

Thursday 1st October

10.00 – 10.45am MI: Product Launches, Discontinuations & Acquisitions – Jack Chivers, Alliance Pharma
To provide optimal patient care healthcare professionals need to be empowered with access to the correct medicines at the correct time. This is achieved by pharmaceutical companies introducing new vital medicines while carefully curating their existing portfolio. Launching or acquiring a new product and reversely discontinuing or divesting a product can throw up a number of challenges for Medical Information departments. In this session at the 2020 PIPA conference we will explore these issues and how they can be managed.
11.00 – 11.45am Using Advanced Technologies to Augment PV Systems – Dr Dave Lewis, Novartis
There are significant opportunities and challenges in deploying and adopting advanced IT systems within PV systems. This theme will be developed and discussed within his presentation.
1.30 – 3.30pm WORKSHOP: PSMF – Jana Hyancova, PrimeVigilance
4.00 – 5.00pm Medical Information for Patients  – Seema Patel, PrimeVigilance