This area of the PIPA website has been developed as a resource for individuals working within Medical Information.
Medical information professionals usually work within the medical divisions of pharmaceutical companies. They provide evaluated, balanced information on clinical aspects of medicines to healthcare professionals (e.g. physicians, pharmacists, nurses and NHS managers) and to patients, in response to an unsolicited request for information. The information provided is based upon published literature, confidential company data and experience.
Medical Information professionals also provide proactive information services to company personnel, typically providing expert support to medical, marketing, sales or NHS liaison staff. They are often responsible for checking advertising and promotional material against the ABPI Code of Practice for the Pharmaceutical Industry. They may also be involved in monitoring drug safety and reporting suspected adverse reactions to company products to the regulatory authorities.